Data mining! Predictive Modeling! Statistical Modeling! Predictive analysis! What does this all mean for marketers, and how can it work in your organization? This group aims to explore how data mining is leveraged by marketing departments and firms to predict behavior and optimize response and profitability.

The BOSTON MARKETING LEARNING GROUP (BMLG) is a NON-PROFIT organization for business people and marketing professionals to help learn the many different aspects of marketing. The Boston Marketing Learning Group (BMLG) will provide FREE MARKETING WORKSHOPS on a monthly/bi-monthly basis. The ONLINE MARKETING topics that will be covered include: Search Engine Marketing, Search Engine Optimization (SEO), Email Marketing, Pay Per Click Advertising, Blogging, Social Networking, Social Media Marketing …

… This group will provide FREE MARKETING WORKSHOPS (without any hidden product agenda) on a monthly/bi-monthly basis on a variety of topics including: INTERNET MARKETING TOPICS Search Engine Marketing, Search Engine Optimization (SEO), Email Marketing, Pay Per Click Advertising, Blogging, Social Networking, Social Media Marketing & More! TRADITIONAL MARKETING TOPICS Direct Mail, Direct Response Marketing, Printing, Radio Advertising, TV Advertising, Print Media, Newspaper Advertising & More! PLEAS …